The importance of targeting
Websites that are linked to by many sites and that provide useful content to users are more likely to be judged by Google as having high authority. On the other hand, if you have few backlinks and the quality of your content is low, there is a high possibility that your authority will be perceived as low. However, it is not just about increasing the number of backlinks; the quality of the backlinks is also important. It is said that backlinks from unrelated, low-quality websites are not very effective, and it is most effective to receive backlinks from high-quality websites in the same genre. The importance of authority The higher the authority, the more reliable the site will be recognized by Google. As a result, you will be more likely to appear at the top of search results. Therefore, authority is very important when it comes to SEO. One element of EAT Authority is one of the EATs emphasized in Google's search quality evaluation guidelines.・Expertise ・Authoritaveness ・Trustworthiness Telegram Number Data I will explain each one in detail. Expertise It is important that the entire website and content is specialized. There is a tendency for websites that specialize in one area to be rated higher than websites that include a variety of content, and that rated higher when articles are written by people in that specialized field. It is also said that Websites written by people who specialize in a particular field tend to rank higher in search rankings than blog-like websites written by ordinary people. This expertise is considered the most important part of EAT, so it is important to build a highly specialized website and continue to disseminate it. Authoritaveness Authoritativeness refers to whether you feel that the content is correct.
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When you feel unwell, you often place more importance on the doctor's diagnosis than on the opinions of your friends or parents. In this way, it is necessary to achieve a certain position in a specific field, and it has the same meaning as name recognition or a brand. Authority is not something that can be achieved immediately, but rather it develops over a long period of time when a website is operated. When creating a website, be sure to plan for the long term. Trustworthiness Credibility is whether the content is trusted by many people. It can be said that information disseminated by public institutions is more reliable than information disseminated by bloggers. Therefore, it is important for websites to make it possible for readers to know who is writing the content and to reduce their anxiety.
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