According to a Pew Research Center survey
From birth, we learn to read the world through others and are greatly affected by the people we socialize with every day. Given immense global changes, people are spending more and more time online. In this time, communities grow and form organically through social platforms where people connect every day around the world. These communities tend to form around passions and lifestyles. From politics, music, travel, technology, food, work and more, we are increasingly drawn to each other in digital interest groups. We're connected wirelessly and digitally, which means we've taken our "social animal" preferences to a whole new level. But where do marketers and brands fit in? In this blog, we explore how brands can grow alongside digital communities organically and intuitively.Communities and content creators are the second topic Loan Phone Number List in Rock Content's blog series, created in partnership with Hootsuite, which considers the findings of the Hootsuite Social Media Trends 2022 report . Communities and creators With so many communities, brands can now find existing communities to increase brand loyalty or they can build their own community around the brand. The second option is much more laborious and takes many years to consolidate. Coca-Cola, Harley-Davidson and Converse have spent decades building and growing their followings. This doesn't mean you should abandon this idea, but there is a high chance that a community that focuses on topics that are strongly related to your brand already exists .
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According to a Pew Research Center survey, 90 million Americans participate in online groups . You only need to buy your ticket to enter these communities. But who sells it? Answer: content creators . In 2022, the key to unlocking online communities (no matter the size of your business) lies in the hands of digital creators. Whether chefs or Fortnite fans, creators add richness and value to these already existing interest groups As the social tide shifts away from shiny mega-influencers toward smaller, more authentic communities, brands that wisely partner with creators are connecting with new audiences, earning their trust, and building cultural capital. Understanding the influence of content creators Creators acting as brand advocates is not a new concept.
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