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That's why most webmasters use dates in their titles. We also know the positive effect of using dates in titles on SEO. The only thing to pay attention to in this section is that the dates in the titles are not included in the URL. When time passes and you need to change your title or you update your article in a different year, you can easily add a date to the title, but since you cannot touch the URL, the old date will remain in the URL section. This causes users' trust in the relevant content to decrease. You will also lose rankings because search engine spiders will see an old date in the URL. Because of this effect, do not use date descriptions in the titles in the URL. url date In the image above, it can be seen that the URL of a title containing a date does not contain the relevant date.This will allow us to update the article title in the future by adding a different date. 5. Start Using HTTPS Using an SSL certificate indicates that personal information entered on the website is protected. The use of HTTPS has become a ranking criterion by Google so Marketing List that users can browse the internet safely. Especially people with e-commerce sites should switch to using HTTPS to show search engines that they protect user information and to achieve good rankings. Additionally, HTTPS indicates to users that relevant websites are secure. This is an important issue that increases brand awareness. using https With the Google Chrome update, websites that do not have HTTPS are now marked as unsafe. The person making the call is informed that this site is unsafe. If your website is reported to users as unsafe, your online sales will definitely decrease. To prevent this, you should switch to using HTTPS as soon as possible.
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How to Change the URL Structure of Old Websites Changing the URL structure is something that is extremely scary for website owners who already have good rankings. They think that when they change the URL structure, they will experience serious ranking losses. Fortunately, it is possible to change URL structures without losing rankings. What makes it easier for us are the 301 redirects. Redirecting your old URL to the new URL you have determined by 301 will allow you to change the URL without any ranking loss. Although 301 redirects may cause partial organic traffic decreases in the first place, it will ensure better website health in the long run. Of course, URL structure is not the most important SEO criterion, but considering that we are fighting against increasing competition in the digital world every day, even the smallest improvements will allow us to surpass our competitors and get better rankings. Therefore, paying attention to the URL structure, which many people consider unimportant, from the very beginning will ensure positive SEO signals.
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