Three disadvantages of retargeting ads

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There are three disadvantages to using retargeting ads:Three disadvantages of retargeting adsOne thing to be especially careful about is excessive advertising. Even if a customer is interested, seeing the same advertisement over and over again will hinder the customer's search.If you make them feel troublesome, not only will they lose interest in your product or service, but there is a high possibility that they will develop a negative image of your company.

There are cases where negative reviews are phone number list spread on SNS, etc., so you need to be careful about the frequency of distribution.Also, depending on the settings, ads may be displayed to customers who have already made a purchase. Pay close attention to the distribution settings, as this could end up costing you unnecessary money, as well as making your customers feel inconvenienced after making a purchase, which may not lead to repeat orders.Procedures for implementing retargeting adsHere we will introduce the steps to implement retargeting ads. The procedure consists of the following three steps.Procedures for implementing retargeting adsSince the flow differs depending on the advertising medium, here we will introduce the flow of setting up retargeting ads (remarketing ads) with "Google Ads".Step 1 Issue tagsPlease follow the steps below to issue the tag.1. Click “Audience Manager” from “Shared Library” in “Tools”Google Ads “Audience Manager” page image2.




Click the "Set Audience Source" button in the center of the screen Page image for selecting "Set Audience Source" in Google Ads3.Click "Set Tag" on the text link in the Google Ads tag Page image where you select "Set tag" for Google Ads4. Edit Google Ads tag data sourceGoogle Ads tag Edit data source page image5.Click "Add a tag yourself" and save the global site tag information to Notepad, etc.Google Ads "Add tags yourself" page image6.Click the "Continue" button and then the "Finish" button to set the tag.