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Help of smart feeds about your brand and products. An algorithm that doesn’t have to worry about the number of followers or the number of posts on a page will show ads to the users with the highest engagement rates and the highest likelihood of converting – your target audience. Data Science and Advertising What.
Marketers need to know about not losing their jobs Society shares what last database marketers need to know about Big Data, Data Science and Advertising If big data, machine learning and artificial intelligence seem like the distant future to you then It's time to sound the alarm. Today data science is used by many companies and social networks. We collect examples of advertising cases where it applies these techniques. Offline advertising McDonald's and billboards.
The largest fast food chain is installing smart billboards on UK streets whose content changes based on road conditions. To do this, the advertising agency connected its event management system to a service that monitors road conditions in real time. If the roads are clear the billboard will provide drivers with meals on their way home. If traffic is difficult car owners will see text like this traffic jam it? There is light at the end of the tunnel and the image of the.
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