The user is rarely interested in looking

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At a certain point a valid digital marketing professional asks me the question: " but if we organize a site in this way, the user will get tired starting from the home page and will not reach the specific contents of the different levels ". Initially I didn't understand the question, then I understood where the misunderstanding was: we professionals look at our site carefully and completely, while the end customer who searches for an answer on search engines lands on the specific content page without necessarily going through the home as indexing goes at URL level not domain.

  at the entire site, from the home page to the last level of the silo, but Liberia Email List wants the specific page he needs immediately. Especially if you browse on mobile. For many reasons the home page is the page to which the most attention and work is dedicated, but in reality the home is the Gate, the square, from which it should be easy to find the primary links for the macro sections of the site.



Table % organic traffic home vs other pages: site with or without SEO If we look carefully at the data in the table taken from Google analytics of 2 sites (one that has done SEO well and one that needs to do it - both are brands of medium fame), we will notice that the organic traffic on the home page of the optimized domain is 16 % of the total, while the remaining 84% of sessions go to specific pages.