Target keywords with commercial and transactional intent

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Google's algorithm takes into account search intent and query wording to provide the results it believes are best.

Search intent is divided into four main categories:

Navigational (searching for something specific);
Informational (to find out about a topic);
Commercial (search for products, services or brands);
Transactional (intent to make a purchase).
Here are some concrete examples:

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People who search for commercial or free italy number for whatsapp transactional keywords are more likely to make a purchase after their search, so you should focus on these types of keywords for your ads.

Many of Semrush's tools show keyword search intent, including the Keyword Magic Tool.

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2. Check keyword volume and competition
Aim for a mix of broader, more competitive keywords, balanced with less competitive, highly specific keywords for your audience.

It’s a balancing act: you want your brand to appear for competitive keywords but also to attract qualified leads.

If you see a keyword that interests you, first check the Volume column.

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There is no perfect search volume because it varies by industry. So do some preliminary research to see how expensive keywords are in your niche.

If you are happy with your keyword volume , check out your Competitive Density. This refers to the level of competition among advertisers bidding on a particular keyword.

Competitive Density is indicated on a scale from 0.00 to 1.00  (with 1.00 being the maximum competitive value).

You can find it here:

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Once you find keywords with acceptable volume and competition, consider their cost per click, or how much you need to bid to win the auction.

3. Find the cost per click
In a Google Ads auction, the ad with the best Quality Score and highest bid wins the most coveted placement.

This means that competitive keywords are more expensive .


It may be worth looking for competitive keywords if you have the budget, but do some research first to get an idea of ​​what the CPC will be.

You can use the Keyword Magic Tool or do it directly on Google Ads.

Once you find your keyword in the Keyword Magic Tool, check the “ CPC ” column.