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Building Information Modeling BIM is a digital construction process based on collaboration. Each BIM project is based on a D model whose elements are parametric, digital replicas of a given manufacturer's products BIM objects . Data is collected in a shared data environment where all project information is updated and shared with stakeholders. Want to learn more? Watch the webinar and learn the basics of BIM technology. reasons why BIM technology should be included in your marketing plan BIM provides architects, engineers and builders with the tools to build better, faster and greener. But how can a digital construction process benefit marketing? Let's analyze this issue . BIM increases brand and product awareness Designers can't choose your products if they don't know your brand. Trade fairs are often and rightly so! seen as a medium for raising awareness. But the competition for customers' attention is fierce. And it's a bit depressing, but the stands that collect the largest number of business cards are those located closest to the gastronomic part of the fair.
We also know that architects, engineers and designers prefer to look for product photo editing servies information on the Internet. But cutting through the cacophony of content is quite a challenge. BIM increases brand and product awareness It is easy to assume that the winners in the race for customers' attention are those who, thanks to their marketing tricks, can ultimately achieve the best sales result. These are the ones who shout the loudest in all corners of the Internet and beyond. But attention and awareness cannot be bought. It has to be worked out. So, it all comes down to finding the right place where those who want to listen to you are.

Pssst! Did you know that there are over million registered architects, engineers and contractors on the bimobject.com platform who are looking for products for their projects? Now it's your turn. Increase your brand awareness today > . BIM and digitalization increase your visibility Designers are increasingly using BIM technology. As the world's population and building stock grows at an alarming rate, more and more governments are mandating the use of BIM technology.
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