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Lead Generation:    valid strategies for high-tech companies Publishe by Valeria Caglioni You can find me on: Update the:April  Reading time:    minutes lead-generation-b  b Getting good qualifie leads is a challenge in any B  B business, but especially so in high-tech companies. The difficulty lies in the rather long sales cycle which makes it necessary to build a relationship with potential customers in the very early stages of purchasing research. Only in this way will they be able to understand the value and substantial differences of a solution compare to those of competitors and the high-tech company will be able to intercept the prospect in his journey well before the final phase of mere price negotiation.
  
In the following lines we will present    effective B  B lead generation strategies that can also be applie to a competitive wedding photo editing service and challenging environment such as that of the high-tech industry: Knowlege of the target customer Company positioning Strengthening mobile presence Potential of video marketing Profile on LinkeIn Situation of B  B lead generation: focus on high-tech companies Lead generation in the B  B sector is moving further and further away from traditional techniques such as generic email campaigns and cold calls , which are not very effective and above all perceive as a real nuisance by prospects.



Winning strategies focus on attracting potential customers to the site to turn them into leads and satisfie customers. Download the guide to generating new B  B business leads for FREE In particular, hi-tech companies often have to deal with competition from industry giants and struggle to make their solutions known, even if they are more suite to the market niche they are targeting, compare to those propose by multinationals. So how can we ensure that buyers get to know the company and discover the functions best suite to their business? The answer is to be able to intercept them in the very early stages of the purchasing process and keep their interest alive until its natural conclusion.