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As pens, notepads or participation in training events. However, suspicions regarding the objectivity of prescribers remain and, for this reason, end patients tend to inform themselves more and more online to find confirmation. How can companies in the health sector intervene in an environment characterized by enormous growing mistrust towards them from many fronts? And this naturally also applies to homeopathy. To find an answer, let's initially understand the habits of doctors, prescribers, specialists and pharmacists and what their information requirement is in the prescribing process. Download-infographic-where-your-customers-are-informed Where and how do health professionals get information.

What is the training path followed by doctors, prescribers, specialists and pharmacists while practicing their profession? Doctors, prescribers, specialists and pharmacists find themselves facing new problems presented to them by patients every day and this allows web designs and development service them to grow at an educational level. Experience therefore plays a fundamental role. However, technological innovation and scientific research continually offer new opportunities and opportunities to treat people more efficiently and effectively . This requires that professionals are continuously informed about the latest research and scientific findings as well as about new products placed on the market which are increasingly unknown.



In this case, the best source of information would be the person who created the new drug or parapharmaceutical , the manufacturing company. However, the latter too often limits itself only to informing doctors, prescribers and pharmacists through the representatives who, as already mentioned, are responsible for concluding sales. This dynamic very often generates distrust towards the pharmaceutical company on the part of those professionals who fear falling victim to a "sale at all costs trap". At the same time, the information habits of these figures have also changed , and above all, thanks to the advent of digital technology which makes useful information available to them at any time.

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