Acquisition Acquisition reports tell

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You how users get to your site. In GA4, this is separated into two categories: User Acquisition and Traffic Acquisition. User acquisition reports are based on user engagement, while traffic acquisition is based on session engagement. This distinction is important because one user can have multiple sessions. For this reason, we will be explaining the User acquisition report. To get to the User acquisition report: Log in to Google Analytics. Click to expand Life Cycle reports. Click to expand Acquisition reports. Click User acquisition. You can segment your report by adding a comparison for User demographics, Device, or Custom Event like a specific coupon code.

For now, let’s stick to a high-level view and keep this as “All Users”: The bar graph and scatter Angola Email List chart will automatically populate using the metrics you set in the table below. In the example above, we chose “First user medium” for the dimension in the first column of the table. This shows us the source by which users were first acquired. For example, “organic” combines traffic from all organic sources: Google, Bing, Yahoo, etc. Engagement Engagement reports tell you what users do on your site. Engagement is measured by the average length of time your site was the focus in the browser, the number of unique users who scrolled at least 90% of the webpage, event count, and conversion count. Let’s take a look at just one of the Engagement reports: Pages and screens. To get to this report: Log in to Google Analytics. Click to expand Life Cycle reports.



Click to expand Engagement reports. Click Pages and screens. Segment your report by adding a comparison for the marketing channel you’re looking to analyze. For example, include dimension “First user medium” with a value of “organic.” The bar graph and scatter chart will automatically populate using the metrics you set in the table below. You can edit the dimension that will change the descriptive attribute or characteristic of data in column 1. For example, choosing “Page title and screen class” will show the page title, while “Page path + query string and screen class” will show the URL. Remaining columns in the table show “metrics.” A metric is a specific element of the dimension. For example, the dimension for “Page title” can be associated with a metric like new users, unique user scrolls, event counts, and other engagement metrics. Conversions The conversions report tells you which user activities are contributing to the success of your business.