Displays popular articles shared on Facebook

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How-to-become-an-seo-expert.png" /> That tag will appear like this on Facebook: Why are Open Graph tags important? Shared content that is optimized for OG tags is more likely to be seen and clicked by people, meaning more traffic to your website via social media. There are three reasons: Make your content more visible on your social media feeds. You can tell at a glance what the content is about. Facebook (or other social media) can help you understand your content and increase your brand visibility through search. This last point is often overlooked, so let's touch on it a little more. Here are the results of a search for "alternative search engine (of Google)" on Facebook. Displays popular articles shared on Facebook.


Each title and image is taken from an Open Graph tag. And even if you don't see an article in search results, Facebook shows you content shared by groups, Pages, and friends you follow. Note : The Open Graph tag allows you to create a snippet when someone sends you a link in a direct message using an app that supports the Open Graph protocol (like Facebook Messenger Western Sahara Email List  and WhatsApp, as well as iMessage and Slack ). It's also helpful. Which Open Graph tag should I use? Facebook lists 17 OG tags in its official documentation , as well as dozens more object types. I'm not going to explain all of this. There are only four things that Facebook needs to understand the basics of your page, and a few others that can be helpful from time to time. Let's take a look at these. og:title The title of the page. syntax <meta property="og:title" content="Open Graph Meta Tags:





Everything You Need to Know" /> best practice Add to all "Shareable" pages. Focus on accuracy, value, and clickability. Keep it short to avoid character overflow. There's no official guidance on this, but 40 characters on mobile and 60 characters on desktop is a rough sweet spot. Let's use a real title. Avoid including any description of your branding (e.g. site name). og:url This is the URL of the content. syntax <meta property="og:url" content="https://ahrefs.com/blog/open-graph-meta-tags/" /> best practice Use canonical URLs . Like all duplicate URLs posted! You can aggregate connected data such as og:image Image URL for social snippets.