Traffic with paid advertising,

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Content marketing has compound interest (and is cheaper in the long run) Unlike channels like paid advertising that quickly become ineffective once you stop investing, content marketing doubles your return on your initial investment. To oversimplify things a bit, if you spend $1000 on advertising today to get 100 clicks to your blog, you'll need to spend another $1000 tomorrow to get the same results. But if you spend $1,000 creating optimized content, that same content can continue to drive traffic to your site for months or even years after it was first published. In our case, this blog ranks for 170,000 organic keywords and has an estimated monthly visitor count of 385,000. If you tried to get the same amount of


traffic with paid advertising, you would spend an estimated $992,000 per month, which is nowhere near what you Australia Phone Number Data  would spend on content creation. Recommended reading: How to build a successful content marketing strategy in 9 steps 3 common objections to content marketing and how to respond to them By now, you may be hooked on the idea of ​​content marketing, but that doesn't mean marketing leaders and stakeholders are either. Several common objections tend to come up in discussions about content marketing, and you'll need to address them to get buy-in for your project. Paid advertising attracts



       


more traffic and customers faster It takes too long to see results Measuring ROI is difficult 1. Paid advertising attracts more traffic and customers faster Paid advertising is certainly a quick (if expensive) way to generate traffic. If you pay to put your ads in front of people and do your targeting correctly, the traffic will start flowing in no time. However, in most cases, paid ads sit at the bottom of the marketing funnel and direct users to pages designed for instant conversions, such as landing pages or product pages. Sending traffic there may result in sales, but only from people who are ready to buy, and you'll miss out on others. For example, someone who searches for "how to increase website traffic" is likely to be in learning mode (not buying mode).