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This premium content allows you to both strengthen the legitimacy of your brand while generating more qualified contacts . They can be in the form of white papers , e-books, podcasts, tutorials, etc. issued in exchange for filling out a form. This premium content allows you to retrieve the contact details of your readers, in order to enrich your lead base! need a white paper.
Use lead scoring to detect the “hottest” prospects How Phone Number Data can you be sure to prioritize your prospects correctly ? To achieve this, you can use different criteria and assign a score to your leads. This is the principle of lead scoring . Scoring criteria include: Lead interest and spontaneous contact : maximum score to be awarded to those who have already expressed interest in your products and services and/or who have contacted you via your website or via social networks.

Opening emails ( newsletters , promotions, etc.) : opening emails is an important sign of a prospect's interest in you. Consultation of your website : a recurring visitor to your site can potentially be an interested lead. Feedback from your salespeople : they may have approached several prospects interested in the services and products offered by your company. Ask them to make a list of priority customers.
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