There is a lot of talk about Inbound Marketing and how it constitutes the future and present of the path to success for business. Does this also apply to e-commerce portals? Can those who sell directly online also benefit from the Inbound potential? Here's the answer. If until a few years ago E-Commerce was still a niche sector, today things have definitely changed. Almost every day, more entrepreneurs decide to take the sale of their products and services online and the competition is more than fierce. This does not mean that opening an e-commerce is a wrong choice: it means that e-commerce marketing must change, it must align with modern consumer needs. And what is the most effective method to make this change of course? Exactly the. If you have had the opportunity to browse through the other articles on our blog, you will already know that the Inbound philosophy has brought about a sort of Copernican revolution in Marketing.
The product and the company that offers it are no longer at the center of the activity, but rather the customer and the needs that he feels the desire to satisfy. The key is to inform the consumer, accompany him on the path that will transform him into a customer and build an authentic relationship with him: can this also be done with E-Commerce? Absolutely yes. It is proven that E-Commerce Inbound Marketing allows sellers to generate greater revenue in the medium Iraq WhatsApp Number Data and long term and offer a better User and Customer Experience (UX and CX) at every stage of the conversion funnel. But how to achieve this goal? In these 4+3 moves. The 4 main actions Inbound Marketing for profiled customers to your online shop and "feed" them with targeted information until they become customers and beyond. This involves producing and promoting quality content that is optimized for search engines, relevant to target people and easily shareable.
The determining factor in the success of this process is to ensure that it is calculated and methodical. As Hubspot teaches, there are 4 main stages to complete: attract, convert, conclude and entertain. 1. Attract The starting point of the activity involved in E-Commerce Inbound Marketing can be the planning of specific SEO activities to attract organic traffic from search engines. For E-Commerce, these operations are made complex due to the multiplicity of pages and elements to keep under control: see for example the issues related to or to . Having said this, however, it is necessary to act on other fronts. A fundamental role for channeling traffic towards E-Commerce is played primarily by Content Marketing through blogging activities and the production of informative content such as guides, e-books, videos or infographics. Social Media Marketing and DEM (Direct E-mail Marketing) also contribute significantly.
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